Social Media for Lawyers (Introductory)

CPD Points: 2

Length of course: 2 hours

Type computer laptop work

About this course

This course was last updated in October 2019.

Get the most out of social media with a strategic approach. This course covers the reasons to use social media (and some reasons not to…), the basic principles of how social media works what others expect to see, how to sign up to different platforms and how to attract, engage and convert potential clients into actual clients.

The course is only available to paying members of Free Movement. If you are not already a member, you can join here and access not just this course but all of our courses. Membership starts from £22 plus VAT per month, or £220 plus VAT for annual membership, and you can cancel at any time. We also offer corporate and group membership options.

You can check out the course contents below.

Module 1 Introduction to social media
Unit 1 What are "social media"?  
Unit 2 What can social media do for you?  
Unit 3 What has social media done for me?  
Unit 4 My platforms  
Module 2 Why you should be using social media
Unit 1 To have some fun  
Unit 2 To attract clients  
Unit 3 To earn the respect of your peers  
Unit 4 Bad reasons to use social media  
Unit 5 Law Society practice note on social media  
Module 3 Social media Top Tips
Unit 1 Understanding social media: some hard data  
Unit 2 Be generous  
Unit 3 Be strategic  
Unit 4 The importance of your profile and photo  
Unit 5 Content is king  
Unit 6 Use pictures. A lot.  
Unit 7 Add value and engage  
Unit 8 Make time  
Unit 9 Stay focused  
Unit 10 Be human  
Unit 11 Don't be an idiot  
Unit 12 Video key points review  
Module 4 Your base: building your own platform
Unit 1 The importance of having a base  
Unit 2 Importance of design and content  
Unit 3 What's in a name?  
Unit 4 Using WordPress to create a website  
Module 5 Other platforms
Unit 1 Twitter  
Unit 2 Facebook  
Unit 3 LinkedIn  
Unit 4 Instagram  
Module 6 Managing social media: tools and suggestions
Unit 1 Measuring success and failure  
Unit 2 Optimal timing for social media sharing  
Unit 3 Social media management software  
Unit 4 Feedback  

We also offer a separate short course on legal blogging.

Module 1 Who are you writing for?
Unit 1 Introduction  
Unit 2 Target audience  
Unit 3 Benefits to the author  
Unit 4 Setting up your own blog  
Module 2 Writing and structuring a blog post
Unit 1 Title and opening  
Unit 2 Main text  
Unit 3 Last paragraph  
Unit 4 Structure and sources  
Unit 5 But...  
Module 3 Specific advice on writing about cases
Unit 1 Writing about legal judgments  
Module 4 Audio and quiz
Unit 1 Audio (optional)  
Unit 2 Quiz  

Modules within this course..

  1. Introduction to social media

    Introduction to social media, including what it can do for you, why you might want to engage and what the benefits might be and a review of my own professional use of social media.
  2. Why you should be using social media

    For fun, to attract new or different clients, to boost your profile... and a few reasons you should NOT be using social media as well
  3. Social media Top Tips

    Some suggestions on the basic principles of using social media wisely and well followed by a video review of the key points
  4. Your base: building your own platform

    You need a place on the internet to call your own. This is the place to which you want to draw potential clients so that you can convert them into actual clients.
  5. Other platforms

    A review of the main social media platforms you will probably have heard of, which ones are worth using and how to get started with them.
  6. Managing social media: tools and suggestions

    Suggestions on software tools for managing one or more of the social media platforms and on what statistics you might want to keep an eye on when measuring success and failure.
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