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Social Media for Lawyers (Introductory)

CPD Points: 2

Length of course: 2 hours

Type computer laptop work
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About this course

This course was last updated in October 2019.

Get the most out of social media with a strategic approach. This course covers the reasons to use social media (and some reasons not to…), the basic principles of how social media works what others expect to see, how to sign up to different platforms and how to attract, engage and convert potential clients into actual clients.

The course is only available to paying members of Free Movement. If you are not already a member, you can join here and access not just this course but all of our courses. Membership starts from £24 plus VAT per month, or £240 plus VAT for annual membership, and you can cancel at any time. We also offer corporate and group membership options.

You can check out the course contents below.

Module 1Introduction to social media
Unit 1What are “social media”? 
Unit 2What can social media do for you? 
Unit 3What has social media done for me? 
Unit 4My platforms 
Module 2Why you should be using social media
Unit 1To have some fun 
Unit 2To attract clients 
Unit 3To earn the respect of your peers 
Unit 4Bad reasons to use social media 
Unit 5Law Society practice note on social media 
Module 3Social media Top Tips
Unit 1Understanding social media: some hard data 
Unit 2Be generous 
Unit 3Be strategic 
Unit 4The importance of your profile and photo 
Unit 5Content is king 
Unit 6Use pictures. A lot. 
Unit 7Add value and engage 
Unit 8Make time 
Unit 9Stay focused 
Unit 10Be human 
Unit 11Don’t be an idiot 
Unit 12Video key points review 
Module 4Your base: building your own platform
Unit 1The importance of having a base 
Unit 2Importance of design and content 
Unit 3What’s in a name? 
Unit 4Using WordPress to create a website 
Module 5Other platforms
Unit 1Twitter 
Unit 2Facebook 
Unit 3LinkedIn 
Unit 4Instagram 
Module 6Managing social media: tools and suggestions
Unit 1Measuring success and failure 
Unit 2Optimal timing for social media sharing 
Unit 3Social media management software 
Unit 4Feedback 

We also offer a separate short course on legal blogging.

Module 1Who are you writing for?
Unit 1Introduction 
Unit 2Target audience 
Unit 3Benefits to the author 
Unit 4Setting up your own blog 
Module 2Writing and structuring a blog post
Unit 1Title and opening 
Unit 2Main text 
Unit 3Last paragraph 
Unit 4Structure and sources 
Unit 5But… 
Module 3Specific advice on writing about cases
Unit 1Writing about legal judgments 
Module 4Audio and quiz
Unit 1Audio (optional) 
Unit 2Quiz 

Modules within this course..

  1. Introduction to social media

    Introduction to social media, including what it can do for you, why you might want to engage and what the benefits might be and a review of my own professional use of social media.

  2. Why you should be using social media

    For fun, to attract new or different clients, to boost your profile... and a few reasons you should NOT be using social media as well

  3. Social media Top Tips

    Some suggestions on the basic principles of using social media wisely and well followed by a video review of the key points

  4. Your base: building your own platform

    You need a place on the internet to call your own. This is the place to which you want to draw potential clients so that you can convert them into actual clients.

  5. Other platforms

    A review of the main social media platforms you will probably have heard of, which ones are worth using and how to get started with them.

  6. Managing social media: tools and suggestions

    Suggestions on software tools for managing one or more of the social media platforms and on what statistics you might want to keep an eye on when measuring success and failure.
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