Webinar replay: Bah humbug! Social media and blogging for lawyers and professionals

Used wisely, social media and blogging can be fun, boost your standing and career, win friends and influence people. Really. But not if you try too hard and not if your sole purpose is self-promotion. Balancing professionalism and approachability is hard. But it is possible, with a bit of thought, guidance and practice.

Based on his long experience of messing some things up and getting some things right – and watching others do likewise – Colin Yeo talks you through avoiding pitfalls, developing an online persona you are happy with, finding a niche, sticking within professional rules and enhancing your reputation.

We look at:

• How to think like an actual human being
• Interacting with your peers and building a base
• Creating posts that real humans might actually want to share
• Establishing expectations and boundaries for yourself
• Choosing the best social media and blogging platforms for you
• Developing a social media strategy (a short one…)
• Establishing an online reputation
• Measuring and tracking success and failure
• Software tools to help you manage your social media strategy
• Some examples of people who do it well

Presenter

Colin Yeo. Colin is a barrister at Garden Court Chambers in London specialising in immigration and asylum law. Colin founded the Free Movement blog in 2007. The website began as a way for Colin to keep himself up to date with developments in immigration law and has now grown into a site with over 4 million page views per year which not only provides legal updates but also webinars, workshops, live training, courses and ebooks covering all areas of immigration law. Colin has also been active on Twitter, LinkedIn, Facebook and Bluesky. If you’re into Tiktok or Instagram, you’ll need a different trainer…

Audience

Level: beginner

This webinar is aimed at lawyers and professionals aspiring to an online presence.